Privacy Policy

This privacy policy was last updated on June 9, 2026.

This privacy policy describes our policies and procedures on the collection, use, and disclosure of your information through palopopcorn.com. It also explains your rights and how to exercise them when it comes to your personal information and data. 

Palo Popcorn is a small-batch popcorn company based in Sheboygan Falls, Wisconsin. We use your personal data to provide you with a better experience and to improve our website and services. By using this website, you agree to the collection and use of your data as described in this privacy policy. 

This privacy policy applies only to our online activities and is valid for visitors to our website with regards to the information that they share and/or that we collect on palopopcorn.com. It does not apply to any information collected offline or through channels other than this website.

Consent

By using our website, you consent to this privacy policy and agree to its terms.

Collection and Use of Your Data

Personally Identifiable Information

While using this website we may ask you to provide us with certain identifying information that can be used to identify or contact you. This typically happens when you place an order through our online store, create an account, sign up for our newsletter, or reach out to us directly. Personally identifiable information may include, but is not limited to:

  • First and last name
  • Email address
  • Phone number
  • Billing and shipping address, including city, state, and ZIP code 
  • Company name (for wholesale and account inquiries) 
  • The contents of any message or attachments you send us

This type of data is only collected when directly input by you. It may be used to:

  • Process, fulfill, and ship your orders
  • Create and manage your account with us
  • Respond to your inquiries about our products, wholesale, and business
  • Send you news, updates, and promotional materials you have asked to receive
  • Improve, personalize, and expand our website and product offerings
  • Find and prevent fraud

Where personally identifiable information is requested, we strive to make clear the purpose intended for the data being collected. We are the sole owners of the information you provide in this manner, and we only have access to the information you voluntarily provide. We do not sell or share personally identifiable information with third parties or affiliates for their own marketing or promotional purposes.

Usage Data

Usage data is automatically collected when you use our website. Usage data may include information such as your device’s Internet Protocol address (IP address), browser type and version, Internet Service Provider (ISP), the pages of our website you visit, the time and date of your visit, the amount of time spent on each page, referring and exit pages, the number of clicks, and any interactions you take with our website content. 

When you access our website by mobile device, we may also collect certain information related to the type of mobile device you use, your mobile device unique ID, your mobile device IP address, your mobile device’s operating system, the type of mobile browser you use, and other diagnostic data.

Log Files

Palo Popcorn follows a standard procedure of using log files. These files log visitors when they visit websites, and all hosting companies do this as part of their hosting and analytics services. The information collected by log files is not linked to any personally identifiable information. The purpose of this information is to analyze trends, administer the site, track users’ movement on the website, and gather demographic information.

Cookies and Tracking Technologies

Like most websites, palopopcorn.com uses cookies and similar tracking technologies. These technologies may include beacons, scripts, and tags used to collect information about your experience on our website and across the internet through your browser and mobile applications. Cookies store information including visitors’ preferences and the pages on the website that the visitor accessed or visited.

Using this information allows us to:

  • Monitor our website performance to ensure we deliver a consistently high-quality experience across all devices, operating systems, browser types, and browser versions.
  • Gauge which type of website content our visitors are viewing, interacting with, and searching for so we can develop content that our visitors find interesting and helpful.
  • Serve our visitors a more personalized experience when we engage in digital advertising.

This data is generally viewed in aggregate, and individuals cannot be parsed out from their larger cohorts by anyone on our sales or marketing teams who engages with the data obtained through your usage of our website, cookies, and other tracking technologies. You can choose to disable cookies through your individual browser settings. To learn more about cookie management with specific web browsers, please consult the browsers’ respective websites.

Sharing Your Personal Data

It is possible we may share your personal data in the following ways:

  • With service providers: We may share your personal data with service providers directly related to the functions of our business, such as our e-commerce and payment processing platform, shipping and fulfillment partners, website development, email marketing, and advertising partners. 
  • With affiliates: We may share your personal data with companies we control or that are under common control with us. We require all affiliates to honor your personal data in accordance with this privacy policy. 
  • For business transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business. 
  • With your consent: We may disclose your personal information for any other purpose with your express consent.

Retention of Your Personal Data

We will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies

We also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or improve the functionality of our website, or when we are legally obligated to retain this data for longer periods.

Security of Your Personal Data

The security of your personal data is very important to us. However, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. We strive to use commercially acceptable methods to protect the personal information of our customers and website visitors, but we cannot guarantee its absolute security.

Transfer of Your Personal Data

Your personal data is processed at our offices in Sheboygan Falls, Wisconsin, as well as any locations where our affiliates and service providers operate. This means that your data may be transferred to and maintained on computers located outside of your state, province, country, or governmental jurisdiction, where data protection laws may differ from those in your location.

Your consent to this privacy policy by your use of our website represents your agreement to that data transfer. We will take all reasonable steps to ensure your data is treated securely and in accordance with this privacy policy.

Processing Your Personal Data

The service providers we use may have access to your personal data by nature of their business relationship with us. These third-party vendors collect, store, use, process, and transfer information about your activity on our website in accordance with their own privacy policies. The key providers we work with are described below.

E-Commerce and Payments

Our online store is operated on Shopify. When you make a purchase, Shopify and its payment processors collect and process the information needed to complete your transaction. You can review Shopify’s privacy policy at https://www.shopify.com/legal/privacy.

Analytics

We use Google Analytics to monitor and analyze the use of our website, and Google services such as Google Merchant Center and Google Business Profile to manage our product listings and presence. Google’s Privacy & Terms may be found at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Browser Add-on at https://tools.google.com/dlpage/gaoptout/.

Email Marketing

We use an email marketing platform (MailChimp) to send newsletters, marketing or promotional materials, and other information that may be of interest to you. We use your personal data to contact you with these communications only where you have signed up to receive them. You may opt out of receiving any or all of these communications at any time by clicking the unsubscribe link at the bottom of any marketing email.

Advertising Partners

We engage in digital advertising on third-party platforms. Third-party ad servers or ad networks use technologies like cookies, JavaScript, and web beacons in the advertisements and links that appear on palopopcorn.com, which are sent directly to your browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of advertising campaigns and to personalize the advertising content you see. Note that Palo Popcorn has no access to or control over the cookies used by third-party advertisers, and this privacy policy does not apply to those advertisers or websites. We advise you to consult the respective privacy policies of these third parties for more detailed information and instructions on how to opt out.

Meta Platforms, Inc.

We have a Meta Pixel installed on our website which operates as a tracking technology, allowing us to engage in marketing activities on Meta’s owned platforms (such as Facebook and Instagram) and their audience network. Meta’s Privacy Policy and Terms may be found at https://www.facebook.com/privacy/policy/.

TikTok

We may use TikTok’s advertising tools and tracking technologies to reach and measure audiences on TikTok. TikTok’s Privacy Policy may be found at https://www.tiktok.com/legal/privacy-policy. 

Sale of Your Personal Data

We do not sell the data of our website users or customers to third parties. The service providers we partner with may use third-party technology on this website that sells or shares information in accordance with local laws. To opt out, see the section below on Opting Out of Personal Data Collection, as well as the CCPA section regarding your right to opt out of the sale or sharing of your personal information.

Disclosure of Your Personal Data

We reserve the right to disclose personal data under the following circumstances:

Business Transactions

If our company is involved in a merger, sale, or acquisition, your personal data may be transferred. We will provide notice before personal data is transferred and becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, we may be required to disclose personal data to law enforcement if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Other Legal Requirements

We may disclose your data in the good-faith belief that it is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of our company
  • Prevent or investigate possible wrongdoing in connection with our website or digital assets
  • Protect the personal safety of users of our website and the public
  • Protect our company and its agents against legal liability

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access. You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification. You have the right to request that we correct any information you believe is inaccurate, and to complete information you believe is incomplete.
  • The right to erasure. You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing. You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing. You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability. You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the information in the Contact Us section below.

Opting Out of Personal Data Collection

You have the right to opt out of the collection of your personal data. Please be aware that you may have to complete the opt-out process for each internet browser and device you use. If you wish to opt out of the use of your information for interest-based advertising purposes, you may do so using the instructions below.

Website

You can opt out of receiving personalized ads served by our service providers by following the instructions on the websites below:

This opt-out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete cookies saved by your browser, you will need to opt out again.

Mobile Devices

Your mobile device may give you the ability to opt out of the use of information by the applications you use in order to serve you ads targeted to your interests. You can stop the collection of information from your mobile device by changing the preferences settings. The setting selection is different on Apple and Android devices:

  • On Android devices: this setting may be called “Opt out of Internet-Based Ads” or “Opt out of Ads Personalization” — this will vary depending on your device.
  • On Apple devices: this setting is called “Limit Ad Tracking.” Find more information at https://support.apple.com/en-us/105131

See your device’s user guide for more explicit instructions on how to change this setting.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and monitor and guide their online activity. Palo Popcorn does not knowingly collect any personally identifiable information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best to promptly remove such information from our records.

Links to Other Websites

This website may contain links to other websites that are not operated by us, our affiliates, or our service providers. If you click on a third-party link, you will be directed to that third party’s website. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party site or service. We strongly advise you to review the privacy policy of each website you visit.

Changes to this Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We will let you know via email and/or a prominent notice on this website prior to the change becoming effective and update the “Last updated” date at the top of this page. 

You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective on the date they are posted to this page.

Contact Us

If you have any questions about this privacy policy, or if you would like to exercise any of your data rights, you can contact us: