New Look Same Great Taste: Introducing Palo Popcorn’s Refreshed Packaging
You know that feeling when something you already love gets even better? That’s exactly what’s happening at Palo Popcorn.
Since 1963, we’ve been making popcorn right here in Sheboygan Falls, Wisconsin. But for the first time in a long time, we’ve given our bag a serious upgrade. The next time you spot us on the shelf, you’re going to notice a difference. The new look is bolder, cleaner, and looks exactly how it tastes: worth reaching for.
Good Things Are Worth the Extra Care
We don't take shortcuts with our ingredients, and when it came time to refresh our packaging, we brought that same care to the bag itself. The new look is unmistakably Palo the moment you spot it in the aisle. But it also does something the old bag couldn't: it protects what's inside.
The switch to an opaque bag keeps the popcorn shielded from light, which helps preserve the flavor of the real ingredients we put in every batch. When you open a bag of Palo Popcorn, we want it to taste exactly the way it was meant to. The new packaging helps make sure it does, every time.
Still the Popcorn You Know and Love
We know how it feels when a brand you love changes on you, so we want to be clear: the Palo you know and love is still right there in the bag.
We still pop in real coconut oil, the old-school way that gives every kernel that rich, satisfying flavor. Same coconut oil, same real cheddar, same small-batch process the way we've always done it. It's just who we are, and we're not interested in changing it.
If you've been reaching for Palo Popcorn on your grocery run for years, you don't have to wonder. It's still your snack. It's still that special taste. The bag just looks a little more like it belongs in your hand.
See You in the Snack Aisle
The new bags are on shelves now and once you spot one, you'll know it. Whether you're a longtime fan or you're about to try Palo Popcorn for the first time, we think you're going to like what you see. And we're pretty confident you're going to love what's inside.
Find a store near you or order online and skip the trip entirely.
